LG HOUSE

CREATIVE DESIGN / TRADE ACTIVATION

Client LG Presentation for the Experts store owners to introduce the novelties of LG.  The “LG House” concept was created to communicate the collection of consumer electronics. The guests, were divided int small groups, together with the various  LG brand-managers the groups discovered the LG House room by room, each room was dedicated to a specific LG technology. All together the LG House exhibition covered the entire consumer product line up of LG.

  • 150 guests
  • 10 guided tours
  • 4 hrs of explanation