DESIGN YOUR CAN FACEBOOK APPLICATION

CREATIVE DESIGN

Client Lipton Europe In order to refresh the brand’s image we involved their young target to a creative competition.

A Facebook application was created that enabled the young target to redesign the can of the Lipton Icetea drink.

The best designed cans have been produced and the designer had the pleasure to see them on the shelf

of the supemarkets of their country/region. The activation initially involved Switzerland, Italy, GCC regions followed later on by South Africa

and Greece.

Results after 3 months of activation

  • 20.780 registered users
  • 12.138 designed cans
  • 87.334 votes
  • 1.074.756 story impression on Facebook;
  • Mentioned by Facebook as one of the best available app.

Thanks to Omnys Srl for the programming