Client Lipton Europe In order to refresh the brand’s image we involved their young target to a creative competition.
A Facebook application was created that enabled the young target to redesign the can of the Lipton Icetea drink.
The best designed cans have been produced and the designer had the pleasure to see them on the shelf
of the supemarkets of their country/region. The activation initially involved Switzerland, Italy, GCC regions followed later on by South Africa
Results after 3 months of activation
Thanks to Omnys Srl for the programming