G! COME GIOCARE NICKELODEON STAND

CONSUMER ACTIVATION / CREATIVE DESIGN

Client: Nickelodeon Design and production of the Nickelodeon stand for the International Toy Fair ‘G! Come giocare’ in Milano.

To increase the brand awareness and to introduce the TV shows of the channel we created 2 main areas inside the stand. One area targeted at the teenagers and another area dedicated to the toddlers and their parents. The audience was enjoying the Dance Classes, the Drawing corner, the Digital Games area and the Photo corner.

Besides the design and production Urban.:FX also provided all the personal as well as the daily event management for 3 days.

  • 10.000 Nickelodeon Newspapers distributed
  • 900 Nickelodeon Caps
  • 3000 TV Show gadgets distributed
  • 100 special gadgets Victorius TV Show
  • 200 DVD as winning price
  • 800 Photo give-aways