Client PBA The goal was to reach new contacts and clients for PBA. The company needs to get relevant in the world of architects, interior designers and the big contractors in an elegant and innovative way. The famous photographer Gabriele Basilico was contracted to shoot a prestigious Theatre renovation that involved PBA . The results is a video documentary/artist-portrait, that showed the photographer working and interacting, the subjects seen through the eyes of the photographer. The video was presented in Torino and in Paris together with the exhibition of Basilico; the vernissage was the occasion for PBA to invite the potential clients and present the company behind the exhibition and the renovation.