TOMMY HILFIGER LAUNCH PARTY & TOUR

CONSUMER ACTIVATION

TOMMY HILFIGER LAUNCH PARTY & TOUR

client: Tommy Hilfiger – Safilo –

Launch Party in Milano to introduce the new collection of shades by Tommy Hilfiger. The launch was followed by a tour all over Italy to introduce the collection to the various optician stores. During the activation a special instagram competition was organised, the best photo in front of the Tommy backdrop was selected for a trip to Los Angeles. By using local PR specialists we could guarantee a constant flow of in-target guests to attend the parties all over italy.