YOUR SHOPPING DESTINATION

TRADE ACTIVATION

YOUR SHOPPING DESTINATION

Client: QVC

Open Day Press event for the tv channel QVC that is dedicated to on-air shopping. Concept of the event was based on travelling: journalist and bloggers were invited to a virtual travel to discover the different shopping-destinations from QVC. The concept on location was realised using destination road-sign and airport timetable displays to visualise the program of the many presentations. The program contained fashion shows, show cooking, food tasting, fitness demonstrations, product explanations, make up showcases and health food seminars. Details in decoration were inspired by a carefree and lighthearted holiday spirit.