FASHION MACHINE2018-04-03T11:34:00+00:00

Project Description


Event created for QVC Italia, official partner of Vogue Talents for the Vogue Fashion Night Out, held within the majestic setting of the Galleria del Corso in Milan.


Urban.:FX created an interactive structure for the evening, divided into 4 sides. Each side featured a different activity: on the first side, there was an area where the QVC team was on hand to give information about the collaboration between QVC and Vogue Talents. Opposite to the corporate area, an illuminated installation of pink and white neon was set up to represent the vitality of the fashion circuit and to invite the guests to take many selfies using the hashtags created for the event. It was followed by the side dedicated to the presentation of the brands VIA PO and GMB; on this side, thanks to a matrix of screens, the spectators were able to see the collections from the brands selected by Vogue Talents. At the end of the trail, a game invited those present to try their luck on the “Fashion Machine”. Everyone had the chance to win a gadget and the most fortunate were given garments or jewellery created by the brand VIA PO and GMB.