FOOT LOCKER TEAM WEEK 20192019-04-16T18:31:08+00:00

Project Description


Exclusive party, with more than 700 guest, for Foot Locker Europe at the end of Team Week 2019, which took place at Uthrech in the Netherlands.


The purpose of the evening was to immerse Foot Locker Europe employees within the brand’s values, giving them the opportunity to experience Youth Culture on their skin. Within a frame with an industrial flavor, between lasers, lights and electronic music Urban.:FX has created the perfect atmosphere to describe the main theme of the evening: Urban Chic. The party was characterized by several moments that saw guests at the center of attention with activities that recall the brand’s in-store activations such as the nail bar and the barber shop. Even the catering was in line with the evening, in fact for the occasion food trucks were set up, in pure urban style. The stage was designed in order to host the three main moments of the evening, the opening fashion show, the award ceremony and the DJ set. During the evening there was the exclusive participation of international artists specialized in different fields: from the tape artist, to the breakers, to dj Benny Rodriguez, who closed the event. Urban.:FX has created and managed the entire event taking care of all the details and details: starting from the conception of the contents, the realization of the graphics and all the video contents, the contacts with the suppliers and the choice of the location. Without neglecting the direction of the live director and the coordination of the preparations.