Promotional tour in over 40 selected shopping centres throughout Italy aimed at presenting the new top-range phones from LG: LG G6 and LG Q6.
For 10 weeks, Urban.:FX created a real customer experience, to raise awareness about the potential offered by the new LG telephones. Guests could try devices and test their various features in person. Everyone who participated had the chance to join the photographic competition to win one of the 8 phones offered as prizes. All guests had to do was take a photo inside the corner and fill out the participation slip; the photos taken were printed immediately and given to the guests together with a gadget. Not only did Urban.:FX design and implement the concept and its installation, but it also managed the relationship with the shopping centres and developed all the creativity of the activities within it, supported by 150 select members of staff.
THE HUMAN TOUCH