The Foot Locker annual meeting, created to celebrate 25 years since
the launch of the first shop in Italy. The convention saw participation by over 280 people for three days of meetings, work and fun.
The guests at the convention concentrated on the discovery of the “Human Touch” through a series of seminars focused on defining how best to integrate the theme inside the various stores. Through a series of team building activities, they discovered the importance of working as a team and of reciprocal collaboration. Urban.:FX coordinated the event, directing it as well as looking after the set-up, graphics and all aspects linked to the creation of the video content; playing with majestic lights and sound effects to create a futuristic staging able to thrill and captivate. The convention concluded with an elegant gala dinner to celebrate the important anniversary.